MBA PHARMA INNOVATION - Your complete service partner
MBA Pharma Innovation has been created as a solution for pharmaceutical companies that don't have offices in Romania, but they want to join romanian market through a company that can offer them complete services in order to launch their products.
Evaluating sales potential
Identifying cooperation and licensing opportunities
Establishing business plans for the region
Reporting on market conditions and the health care environment
Portfolio management, registration file-risk management
Goods importation management
Negotiation with local distributors and wholesalers
Providing distribution and wholesale services
Partnership with pharmacy chains in Romania of the largest distributors (Fildas, Dr. Max-Mediplus, Phoenix-Farmexim, SIEPCOFAR, Remedia, Ropharma) and pharmacy chain: Catena who have more than 850 pharmacy, Sensiblu - over 650 pharmacy, Dona over 350 pharmacy, Help Net over 300 pharmacy, Remedia-over 100 pharmacy, Ropharma-over 100 pharmacy and private pharmacies.
Designing and implementing launch plans and product roll-outs
Detailing to physicians through our own field force
Adapting, translating and printing promotional materials into the local language
Preparing own promotional materials
Mailing to selected target groups
Organizing local roundtable, congreses and symposiums
Participating in relevant local congresses and exhibitions
Maintaining close contacts with key opinion leaders
Monitoring sales development and market share
Ensuring optimal distribution coverage
Key Account Management
We externalized regulatory services and pharmacovigilance to CEBIS Swiss who manage product registration and registration services at European level for Rx drugs, OTC drugs, Food Supplements and Medical Devices.