nasic ® is the original with the active ingredient combination of the proven agent xylometazoline, which reduces the swelling of the nasal mucosa, and dexpanthenol, which supports its healing. Our nasal spray offers double action – making it easy for users to choose our nasal spray.
Consumer
For any person 2+ y.o suffering from blocked nose and looking not only for one of the most effective decongestant spray in the market but also for the product that provides extra care for their nasal mucosa preventing it from dryness and irritation.
Customer
As nasal decongestant category is mainly driven by self-medication, key role in brand choice recommendation is driven by pharmacists & their assistants. Doctors (ENT, GPs) play much lower but still significant role through prescription.
Competition
Market is dominated by mono substance products, while in duo combination segment nasic is an undisputable leader though being continuously challenged by more and more generics coming into the market at a lower price.
Brand Positioning
There is no better care for your blocked nose than nasic because nasic has the plus
Consumer Insight
I need to relieve my blocked nose quickly and without the soreness and redness I get with excessive blowin
Therapeutic indication: For the decongestion of the nasal mucosa during rhinitis and the supportive treatment of cutaneous and mucosal wound healing, for relief of vasomotor rhinitis (rhinitis vasomotorica) and for the treatment of impaired nasal respiration after nasal surgery. nasic is indicated in adults and children aged from 2 years (nasic kids).
"neo" primarily means "new", but also "revolutionary". These terms also characterise the history of neo-angin®, which, since its market launch in Germany in 1955, has grown into one of the most successful and best-known of Klosterfrau's brands.
Consumer
For adults and children suffering from sore throat . Need is universal: 63% shop also for other family members. 75% shop category more than once a year. Fights inflammation, fights the cause, effective on pain, rank of importance. Whish to understand mode of action is low.
Customer
Pharmacist has highest influence on brand choice (if undecided) . Provides information about specific product features/ the exact price. Presence at PoS is key.
Competition
Strong competition on classic products and MD type easy to copy products. Battle is at PoS for presence and conditions.
Brand Positioning
neo-angin is the sore throat remedy that smooths your day and takes away the frustrations of sore throat, because only neo-angin has the right range of products to most effectively relieve your sore throat symptoms, whenever you need them, wherever you are.
Consumer insight
Symptom fighters want to maintain the rhythm of their day with no upsets, because a good day is when everything goes to plan, but a sore throat can complicate everything
Therapeutic indication: For supportive treatment of inflammatory diseases of the oral cavity and throat and pharynx, accompanied by typical symptoms such as sore throat, redness or swelling.
junior-angin was developed specifically for the needs of children. It offers a child-friendly, gentle and effective solution when our little ones suffer from sore throat and irritating cough.
LOZENGES
For sore throat
For children from the age of 4
Delicious strawberry flavour
SYRUP
For sore throat and irritating cough
For children from the age of 1
Delicious cherry flavour
Alcohol and sugar free
LOLLIES
For sore throat
For children from the age of 3
Delicious strawberry flavour
Child-friendly format
Key Actives: Icelandic moss, Calcium panthothenate, Vitamin C
